| บทคัดย่อ(English) |
The purpose of this research, An Analysis of the Form and Content ofHollywood Action and Comedy Genre Movie Web Sites, is to analyze andcompare the form and content of 8 Hollywood action genre and 14 Hollywoodcomedy genre movie web sites. In general, the analysis demonstrates that the form and content ofHollywood action and comedy movie web sites are composed of four importantparts, as follows: 1. Informercial: details of cast, crew, production or behind thescenes stories, and plot 2. Advertainment: games, cast photos, location or movie photos,e-postcards, videoclips download files, merchandise or service information,trailers, music videos, and soundtracks 3. Studio News and Information: copyrights, production or distributorstudio logos, message boards, suggestion forms, newsletter forms, andspecials 4. Links to the other Web Sites: Links to other web sites that haveinformation concerning the movie The comparison demonstrates that the form and content of Hollywoodaction and comedy genre movie Web Sites are similarly composed of fourimportant parts as described above, but they may differ in details: theInformercial and Advertainment parts depend on the distinctive marketingpoints of each movie. Studio News and Information and Links to the otherWeb Sites depend on each individual movie studio and the administrators ofthe web sites. Besides the form and content of Hollywood action genre and comedygenre movie web sites being similar, the interviews demonstrate that thetarget audience for action and comedy films is probably the same group. |